Entering the electric vehicle (EV) market requires a clear understanding of your niche. Start by analyzing current market trends and identifying gaps. Consider factors such as vehicle type (e.g., cars, trucks, scooters), target demographics, and geographic focus. Research what competitors are offering and find an angle that differentiates your product. For example, you might focus on high-performance electric sports cars or affordable, urban commuter vehicles. Sustainability should be a core aspect of your product development, from sourcing eco-friendly materials to implementing energy-efficient manufacturing processes. Engaging with your target audience early on through surveys and social media can provide valuable insights into consumer preferences and help refine your product concept.